Our products & services

We offer products and services that help news organizations build and grow their digital businesses.

Distribution & engagement

As platforms have evolved, finding and engaging users with news content has grown more complex.

We want to help news partners navigate these challenges and provide the highest quality experience to their users across all platforms.We offer a range of products like Google News and Play Newsstand to improve news partners’ distribution opportunities.

Google Search

Search has evolved beyond ten blue links to bring news partners' content to users in more interactive and faster ways with features like structured data, app indexing, and AMP.

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Google News

News partners can reach new audiences by submitting their content for inclusion on Google News.

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YouTube

News partners can reach a global audience, innovate with new forms of storytelling, and drive revenue by creating and distributing video on YouTube.

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Google Play

Google Play helps news partners distribute their news apps to more than 1 billion active Android users and grow their revenues in the process.

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Play Newsstand

Newsstand enables news partners to reach new audiences by distributing articles, audio and video. It's easy to set up, provide content via RSS, monetize via DFP, and track traffic via analytics solutions.

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Google Assistant

News partners can integrate with the Google Assistant to engage users through Google Home, select Android phones and other devices and experiences where the Google Assistant is available.

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Fact Check

The Fact Check tag helps news partners highlight their fact-checking articles around major news events.

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Matched Content

Matched Content is an AdSense feature that helps news partners promote their own content to readers and increase engagement.

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AdWords

AdWords is a media buying platform to help news partners acquire new users and get their messages in front of users wherever they are.

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Monetization

Revenue continues to be a critical concern for news partners across the world. Developing sustainable business models and identifying opportunities to capture revenue from advertisers and audiences are becoming more important in an increasingly fragmented digital landscape.

We are focused on four priorities: faster ad experiences, more beautiful ad formats, programmatic innovation, and new business models beyond ads. With product offerings like DoubleClick for Publishers, industry efforts like AMP Ads and the Coalition for Better Ads, we’re focused on creating more robust revenue opportunities for news partners.

DoubleClick

DoubleClick helps news partners grow revenue and build sustainable businesses with digital advertising.

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AdSense

AdSense is a free, simple way for news partners to make money online by placing ads on their websites.

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AdMob

AdMob brings together best-in-class technology in a single platform, so news partners can gain insights about users and make money by placing ads on their mobile apps.

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AMP Ads

AMP Ads offer a faster, more secure and scalable solution for advertising. Built with AMP HTML, these ads give users a better experience and deliver higher performance for advertisers with increased viewability and engagement rates.

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Google Partners Program

Google partners with news partners to certify them as resellers of Google Marketing Solutions like AdWords, YouTube, and Google Display Network so they can offer them to local and small business customers.

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Google Opinion Rewards

News partners can use Google Opinion Rewards to earn additional revenue and learn more about their users.

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Payments

News partners can make checkout flows easier, faster, and more consistent for their users with our Payment solutions.

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Play In-App Billing

News partners can use Google Play In-app Billing to sell users access to content and features through a subscription for an ongoing revenue stream.

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Data & infrastructure

Managing a digital business grows more challenging as platforms become more complex and data & infrastructure needs become more sophisticated.

Because everything we do is built on a foundation of data, cloud computing, and machine learning, we believe we can help news partners use our data, platforms, and capability to fuel their own digital transformation. Products like the Google Cloud Platform and initiatives like AMP are designed to help news partners better meet their business challenges.

AMP

AMP is an open-source solution that enables the creation of websites and ads that are consistently fast, beautiful, and high-performing across devices and distribution platforms.

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Progressive Web Apps

Progressive Web Apps are reliable, fast, engaging web experiences that have device-level capabilities such as offline reading, add to homescreen, and push notifications.

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Android Instant Apps

Android Instant Apps increases discovery and engagement with apps by enabling users to access content from a single tap, no installation required.

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Google Cloud Platform

GCP offers infrastructure and data solutions to enable news partners' digital transformation through advanced analytics, audience insights, and improved cloud storage.

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Google Analytics Solutions

Google Analytics Solutions offers marketing analytics products for news partners of all sizes to better understand customers and drive stronger results across all site, app, and offline channels.

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Identity

Google Identity products, including Smart Lock for Passwords, reduce the friction of getting users into partners' sites or apps, backed by the security of Google.

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GSuite

GSuite is a product suite for organizations of all sizes facilitating communication, storage, and collaboration. GSuite includes Gmail, Calendars, Docs and Drive.

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Firebase

Firebase is Google's unified mobile development platform that provides a suite of integrated tools to help developers build, grow, and monetize apps.

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Project Shield

Project Shield is a reverse proxy that protects news partners for free from DDOS attacks meant to take down their servers.

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Perspective API

Perspective API uses machine learning to help news partners moderate and review comments at scale.

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Storytelling

Innovation in storytelling technologies, such as VR and data visualizations, have helped journalists produce new and varied types of content. But lack of access to tools, training, and resources can make it difficult for these new technologies and formats to be adopted and implemented more widely.

Apart from launching new products like Daydream and Tango, we created the Google News Lab in 2015 to empower editorial innovation inside of newsrooms. The News Lab offer trainings in a range of tools for news partners and builds initiatives to tackle industry challenges where technology has a unique role to play.

Google News Lab

The News Lab is Google's effort to use trainings, tools, and programs to fuel reporting and storytelling innovation in newsrooms worldwide.

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Google Trends

Google Trends offers journalists anonymized Search data so they can derive insights into users' interest in news events and key topics.

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YouTube Spaces

YouTube's network of Spaces offers news partners opportunities to create high quality content in creative environments and learn best practices in video storytelling.

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Virtual Reality

Google's VR team works with news partners to support VR storytelling across Cardboard and Daydream.

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Tango

The Tango team is focused on enabling new forms of storytelling via augmented reality.

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